Fitness

The world’s first format that makes religious training accessible from $5 a team

In recent years, the reformer pilates has exploded in popularity to to live well event.

Boutique revolutionary pilates studios have sprung up all over the country and regular gyms have stocked exercise machines for their members.

Emma Shelton, co-founder of Pronto Pilates, has been a licensed pilates instructor for years and after opening her studio back in 2017 she saw the explosion firsthand.

“It’s out of control. You know there’s a studio on every corner,” he tells 9honey.

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Emma Shelton and Steve Anson Pronto Pilates
Pronto Pilates co-founder Emma Shelton has seen first-hand the growing popularity of reformer pilates. (Provided/Pronto Pilates)

.Although the workout has developed almost a cult following, revolutionary machines can set you back big and revolutionary studios can come with an eye-watering fee as well. that it is not available to everyone.

This is something Shelton knows all too well so he and co-founder Steve Anson are determined to do something about it.

Shelton explains that Anson and his wife were members of a Pilates studio who paid $600 a month for their Pilates reformer membership. Shocked by the exorbitant price, Anson approached Shelton with an idea.

“He actually came to me with the idea of ​​getting rid of the instructors and creating this on-screen format in order to make Pilates affordable and accessible to everyone,” Shelton explains.

And so they did that right Pronto Pilatesthe world’s first class of revolutionary teacher-less Pilates studios emerged.

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Emma Shelton and Steve Anson Pronto Pilates
Pronto Pilates co-founder Steve Anson approached Shelton with the idea of ​​making revolutionary pilates accessible and accessible. (Provided/ Pronto Pilates)

A Pronto Pilates studio class is almost identical to a regular reformer pilates class but without a personal instructor.

Instead classes are led by fully qualified instructors on screen – just like following a home exercise video but in a professional studio setting.

Members use an app on their phone to book classes and get access to the studio and take their place in the studio before the practice starts – with a voice on the screen telling them when the practice should start before the guide of screen instructors. class through exercise.

“So it’s almost like, there’s no instructor there,” Shelton says.

It is this structure that makes it possible for Pronto Pilates to offer such low prices. Where a traditional class can set people back “anywhere from $25 to $40 a class”, a Pronto Pilates member can earn as little as $5 per class.

It also means that classes can run regularly without relying on the presence of instructors. Pronto Pilates classes run every 45 minutes from 5:15 am to dusk making it possible to attend a class at any time of the day.

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“Pilates can be considered elite. It can be considered a special treatment for many people because it is very expensive and sometimes it is not an option because it does not fit into people’s schedule ,” Shelton explains.

“So I think that by removing the instructors and putting the classes on screen, we’re opening the door for more people to access Pilates as a form of exercise because our classes start at $5 which is less than a coffee these days,” and we have lessons that go back and forth all day, every day.

“So, you know, the biggest problem that people have now is that they don’t have an excuse not to exercise, which is great.”

Shelton and Anson launched their first Pronto Pilates in Perth in December 2022 and the business is now growing across Australia with over 6000 members across studios in Perth, Sydney, Melbourne, Brisbane and Adelaide.

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Pronto Pilates Class
A reformer pilates class works like a traditional reformer class but with a real instructor. (Provided/ Pronto Pilates)

In addition to being affordable and easily accessible throughout the work week, Shelton says another reason he likes this model so much is that it provides space for people who may feel intimidated by the traditional approach. of the studio.

“There’s always going to be a market for great studios with amazing instructors, like I really respect that, and you know, I’m resigned to doing this,” Shelton explains.

“But I think this approach and approach has opened up a lot of people who have never done any exercise because they’re too intimidated by a more structured environment where there’s an instructor and there’s the person who runs the class and the other people know what they’re doing,” Shelton says.

“So it’s very important to me that we communicate with everyone, that this is a place where people can come and be able to go at their own pace,” Shelton adds.

“We have these different levels of clubs for beginners to advanced hikers. So when you book a club you know what you’re going to get and there’s that ability to be comfortable in the environment because all these details the external pressure that is usually there is removed.”

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